September 17, 2021

Carnival launches new social impact travel brand

fathom passengers would be able to help the Dominican Republic by planting trees at a cacao nursery.


Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest travel and leisure company, has launched a new brand called fathom™, defining a new travel category it is calling “social impact travel,” that will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs. What sets fathom apart is the long-term, systematic partnership approach with its partner countries paired with the unique business model that allows for sustained impact and lasting development. fathom’s scale and global vision reach beyond what the world has ever seen.

The company’s first destination will be the Dominican Republic, a country known for its spectacular beauty but also a country where the average household income is approximately $6,000 USD a year and more than two million Dominicans do not have access to piped water.

fathom will operate as a standalone brand, the 10th global brand in the Carnival Corporation family.

Beginning in April 2016, fathom will embark on seven-day voyages from PortMiami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises (UK) for the start-up of the new operation. Depending on their passions, interests and skills, travelers will have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore.

fathom travel experiences, including the maiden voyage from Miami to the Dominican Republic in April 2016,
can be booked via travel agent or by phone at 1-855-9fathom or online at: fathom

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