The luxury cruise ship Crystal Symphony at Villefrance.
A new name is just the start of the excitement surrounding “CLIA Cruise Week,” formerly Cruise Lines International Association’s (CLIA) National Cruise Vacation Week. The promotion, which has been a public relations and sales success for agents, cruise lines and consumers for a decade, is now going global. While other CLIA associations outside of North America have held similar promotions under different names, to drive consistency in branding and greater consumer awareness, the promotion will now utilize the “CLIA Cruise Week” name internationally.
In addition to North America, the promotion will take place in the U.K., Ireland, and Australasia. In North America, the event will be held October 6-13, a prime travel booking timeframe. It will include enhanced features, offers and tools, including a CLIA Cruise Week “How-to” guide for travel agencies and agents. These tools will provide information on how to make the most of this unique week with best practices on how to hold a successful online or live Cruise Week event.
“CLIA Cruise Week” will continue to offer exciting promotions and great opportunities for consumers, travel agents and cruise lines,” said CLIA President & CEO Christine Duffy. “This is the cruise industry’s single largest annual promotion and represents an impressive collaboration between CLIA’s cruise lines and thousands of CLIA travel agencies and travel agents. Dedicated public relations and marketing will assure it receives significant attention and market penetration.”
Visit CLIA’s excellent site for more information on cruise lines and their ships at: CLIA cruise lines
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